Further research
I recently researched into the career path of a photographers assistant, and got quite a lot of information about the ins and outs of the job and also any qualifications needed and what skills you must have, from this i wanted to look at another type of photography that interests me, and as my current project is editorial i thought i would kill two birds with one stone and gain knowledge to help me with the current project and also to give me a better understanding of the job in hand in the professional world for pro studies.
Below is the information i found out from the skillset website i have also used the same information for my normal photography blog.
Researching editorial photography
http://creativeskillset.org/job_roles_and_stories/job_roles/373_advertising_and_editorial_photographer
Advertising and editorial photography
Advertising and editorial photography
Industries: advertising and marketing communications | Photo imaging | Publishing
Summary of the jobs
- Taking photographs for advertising purposes is primarily to help describe and sell products and ideas.
- Taking photographs for editorial purposes are primarily to go alongside an article in various media formats.
To do the role
To do either role you need to be able to do and have the qualities listed below:
- Be willing to travel and meet people to solve visual challenges, not only that you have to want to do so and actually enjoy it.
- Be able to interpret a story through original photographic images.
- Understand the principles of compassion, appreciate shape, form, colour and tone.
- Be organized practical and creative.
- Calm and friendly attitude you need to cope well with busy and stressful situations.
- In order to promote yourself you need to be very motivated and self driven as well as self confident.
- Good communication skills.
- Know how to use image manipulation and image management software.
What roles does an advertising and editorial photographer do?
- Advertising photographers want to capture well lit photographs that capture the essence of the product they are trying to sell and promote. Usually in a specific area such as food, furniture, engineering, cars or financial services.
- On the other hand editorial photographers produce images that will accompany featured articles in newspapers, magazines, websites, chapters of book and also text in company brochures. They could be working both in studios or on location. The photographer is usually briefed by the publications editor or the picture editor. They are then expected to meet the brief or exceed the expectations.
Any qualifications needed for the job?
Officially no qualification is needed to do this job, its all about having a strong portfolio, track record and a good reputation.
You can get established in this work through selected college schemes that give you the technical grounds and also some work placement opportunities.
What is the best route in?
You can either enter into this industry by becoming a photography assistant or even just learning on the job.
Working as an assistant photographer means you will gain invaluable experience like learning from and already established photographer, meeting clients, models and also art directors.
What i discovered from both researching editorial photography and also photography assistants is that it does say amongst the research on editorial that a good path into the job is through becoming a photographers assistant first.
What i discovered from both researching editorial photography and also photography assistants is that it does say amongst the research on editorial that a good path into the job is through becoming a photographers assistant first.
